In an attempt to increase revenue the bulk of corporate spending is typically attributed to product development, marketing and executive resourcing. This coupled with the typically heavy reliance corporations have on management to dictate solutions based on what they believe their customers want clearly fails to incorporate the most important factor into the business development process - the opinion of the consumer!

In an aim to provide companies with what should arguably be deemed their most considered investment in relation to improved financial performance a new innovation in digital reporting, the Consumerology matrix, has been developed to provide management with a scientific account of regular, accurate and localized consumer opinions proving to fast be becoming as valued as the ever reliant profit & loss report.

Consumerology helps executives realise that to improve profitability they have to listen to the customer directly and react accordingly and with immediacy if they are to effectively improve both customer relations and their bottom line.