CONSUMEROLOGY

Whilst many organisations are desperate to gain valuable consumer insights, the research offerings available from even the very best the industry has to offer are not only complex, but cumbersome by nature, irregular, expensive, time consuming and more often than not, left to the interpretation of the individual leading the project often making the data subjective and inaccurate.

When it comes to providing management with regular, accurate and localized consumer data, caught directly post purchase, there is literally next to nothing reliable on offer.

The only research formats available that gain quality insights from consumers are focus groups or email/mobile surveys, neither of which have the capacity to capture consumer perception in the instant that the purchase is being made which (in our opinion) is the only time that provides a true and uninfluenced representation of the customers experience from each local touch point.


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