CONSUMEROLOGY

The science behind Consumerology requires the opinions of a much larger number of consumers than that of any other form of research currently on the market. Where qualitative focus groups consider the opinions of 10’s or 100’s of consumers and quantitative research (typically executed via phone or online) hears from 1000’s of customer, Consumerology is considering the opinions of 10,000’s and even 100,000’s of consumers per brand network.

Not only does Consumerology hear from a vastly increased number of consumers, but it generally costs a significant amount less than any other form of research on the market that would consider a similar quality, quantity or regularity of data recording.


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