In short, Consumerology examines the opinions of real customers at point of purchase and analyses those experiences using a new digital technology that then collates the data to accommodate the needs of various levels of management via a simplistic and mobile dashboard.
This dashboard report offers management instant operational and store-by-store solutions that can then be actioned with immediacy and confidence as the data provided consists of real and uninfluenced consumer opinion from every local touch point your brand offers.
What’s more is that the data is generated at regular cycles (monthly, quarterly etc.) and only considers an identical quantity of entries per cycle ensuring the reporting platform is not only accurate and measured but comparable for monitoring, benchmarking and accountability.
As a result the science behind Consumerology provides the only true means by which corporations can confidently find tailored solutions for local touch points, helping executives realize that to improve profitability they have to listen to the customer.