Consumercation’s underlying philosophy is that people connect with businesses in exactly the same way as they connect with people. We are psychological, emotional, intuitive beings and we connect with everything around us because of desire and aspiration. Great brands don’t just deliver great products, they own an emotional driver.

Brands are people too; they pick you up when you’re feeling down, comfort and cajole you and make life interesting. And just like with people, what determines our love for a brand is how effectively it tries to build a strong relationship with us. It’s rarely about what it looks like, and mostly about how it treats us!